Organisation : Central University of Rajasthan
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Entrance Test : Central Universities Common Entrance Test (CUCET)-2015
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Exam Dates : 06-07-June-15
LIST OF CITIES WHERE THE CUCET-2015 TESTS WILL BE HELD
TEST CITY CODE
Ahmedabad 01
Bandarsindari (CURAJ), Ajmer 02
Bangalore 03
Bathinda 04
Bhopal 05
Bhubaneshwar 06
Bikaner 07
Calicut 08
Chandigarh 09
Chennai 10
Coimbatore 11
Dhanbad 12
Guwahati 13
Hissar 14
Hyderabad 15
Jaipur 16
Jammu 17
Jamshedpur 18
Jodhpur 19
Kasargod 20
Kochi 21
Kolkata 22
Kota 23
Kottayam 24
Lucknow 25
Ludiana 26
Madurai 27
Mahendergarh 28
Mumbai 29
Delhi (NCR) 30
Patna 31
Ranchi 32
Shimla 33
Sri Nagar 34
Thiruvananthapuram 35
Thiruvarur 36
Thrissur 37
Trichy 38
Udaipur 39
CUCET-2015 Syllabus :
Syllabus for Research Programmes in Human Resource Management, Tourism and Travel Management, Tourism Management, and Management
This paper will comprise of two parts, Part-A and Part-B
Part-A
Part A of the question paper is compulsory for all candidates. It shall contain 25 MCQs covering English language competency, General knowledge, Current Awareness and Analytical Skills.
Part-B
Part B of the question paper will have 4 sections I to IV. Each section will comprise of 25 MCQs. The candidate will have to answer any three sections.
Part-A
English language competency, General knowledge, Current Awareness and Analytical Skills
Part-B
Section-I
Unit-I
Management, Functions of Management, Managerial Roles and responsibilities, Management Thought-Classical Perspective, Scientific Management, Administrative Management, Bureaucratic Management, Behavioural Perspective. Social Responsibilities of Business. Leadership, transitions in leadership theories, trait theories, behavioural theories, contingency theories, leadership styles and skills, Managerial culture and leadership, Motivation and theories. Organization theories, Individual Behaviour, Personality, Perception, Organizational Learning, Group Dynamics, Team Building
Unit-II
Meaning and scope of Managerial Economics, Objectives of firm, Fundamental concepts of Economics – Incremental reasoning, contribution, Time perspective, Risk and uncertainty, Discounting principle, Opportunity cost, Profit maximization model, Growth maximization model and Behavioural model of firm Demand and revenue, Elasticity of demand, Demand function, Demand forecasting, Cost concepts, Production function, Laws of returns and returns to scale. Theory of pricing, Perfect competition, Imperfect Competition, Monopoly, Monopolistic competition, Monopsony, Duopoly and Oligopoly, National Income, Methods of measurement
Unit-III
Financial Accounting, Accounting as an information system, Accounting concepts, conventions and Generally Accepted Accounting Principles (GAAP), Financial Statements: Preparation of Financial Statements-Trading Account, Profit & Loss Account, Balance Sheet and Adjustments in final accounts.
Management Accounting, Attributes and Usefulness of Financial Statements, Cost Accounting: Cost Accounting & Cost Centre. Elements and Methods of Costing, Preparation of Cost Sheet and Inventory Control. Marginal & Standard Costing and Budgetary Control, Marginal Costing, Absorption Costing, Concept and Application of CVP Analysis in business decision making, Standard Costing, Variance Analysis.
Unit-IV
Business Policy. Strategic Management, Strategy formulation, Strategic alternatives and choice, Strategic Analysis, Strategy implementation, Strategy Evaluation: Strategic Evaluation and Control
Corporate Governance: Issues, Corporate Governance Code, Transparency & Disclosure. Global issues of Corporate Governance. Regulatory Framework of Corporate Governance, Major Corporate Scams-Indian and Global
Computer fundamentals. Computer Components: Hardware (Processing devices, memory (RAM, ROM), Input-Output devices, External storage devices), Software (System, Application software), Data, Humanware. MS-Office. Internet. Development of MIS
Section-II
Unit-I
Business Communication: Principles of effective communication (7 Cs), Media for communication (covering written, oral, face-to-face, audio-visual, computer aided, silence), model of communication process. Types of communication: Formal (upward, downward, horizontal, diagonal), Informal (grapevine, consensus), Ethics in communication. Barriers to communication. Report writing Corporate communication. Means of communication
Entrepreneurship conceptual aspects. Entrepreneurial process & entrepreneurship development. Preparing for an entrepreneurial career. Institutional infrastructure to promote entrepreneurship. Emerging trends in Entrepreneurship.
Unit-II
Marketing concepts, Marketing management, Marketing mix, STP (Segmentation, Targeting, Positioning) concepts, Marketing planning, organization and control. Product, classification, product line-concepts and decisions, new product development process, Product Life Cycle, Packaging, labelling, tags, quality standards. Product portfolio decisions. Pricing, process, methods, pricing strategies. Physical distribution, levels of distribution channels, channel-management decisions. Promotion, promotion mix concept; Advertising, 5-M model ; Sales promotion ; Public relations, Direct marketing, Personal selling.
Financial Management, objectives of financial management, profit maximization vs. wealth maximization, Financial modelling-Concepts, scope and limitations. Sources of finance. Emerging short-term and long term financial instruments. Financing decisions, Capital structure, Investment decision, Working capital management, Dividend decision
Unit-III
Production and Operations management, Production planning and control, Production processes, Capacity planning, Plant location, Plant layout, Quality control, Statistical Quality Control, Control charts, Acceptance sampling techniques, Total Quality Management (TQM), Business Process Reengineering (BPR), Materials management, Inventory management
Business Environment, Environment Scanning, Environmental Analysis and forecasting ,business and society – Social responsibility of business Economic and Political Environment, Technological Environment, Demography and Socio-Cultural Environment, Legal, Financial and International Environment
Unit-IV
Probability Theory and Probability Distributions, Bayes’ Theorem, Binomial, Poisson and Normal distributions, Measures of central tendency, Measures of Variation. Correlation and Regression. Index Numbers, Interpolation and Extrapolation. Research Methodology, types and process of research. Research Design. Data Sources, methods of data collection. Sampling and Tests of Significance, Sampling of Attributes, Sampling of Variables (Large and Small Samples). Data Analysis, Hypothesis testing, Parametric and Non-Parametric Tests. Statistical Decision Theory: Decision making process, Decisions under Uncertainty and Decisions under Risk. Linear Programming , Transportation Model, Assignment Model, Queuing Theory, PERT & CPM, Game Theory.
Section- III
Unit-I
Need for Training and development – Methods of Identification of Training needs – Training policy Methods of Training – supervisory development programmes, (SDP) – Techniques of SDP – Training and education for operative personnel, skill training, Computer Based Training(CBT), Multimedia Training, E-Learning/Online Learning, Distance Learning
Management Development (MD) and Organizational Development (OD). Methods of MD- OD interventions. Training Evaluation, Kirkpatrick Model of Evaluation, CIRO Model, Cost-Benefit Analysis, ROI of Training. Role of Professional bodies for Management Education and Training – AIMA, NIPM, ISTD, IIMS, School of Management Studies, NPC, NITIE and ASCI – Training and TQM and ISO 9000- Training Aids – Types of aids and Audio visual aids – Budget Estimation on Training.
Unit-II
Conceptual Framework of Strategic HRM, Models of Strategic HRM, SHRM for Competitive Advantage, Strategic HR, Strategic H R Planning , Implementation of Strategic HRM, Performance Management & Feedback, Compensation, Employee Separation.
Components of Strategic HRM , Strategic Knowledge Management. Evaluating Strategic Contributions, Approaches and methods of evaluation.
Industrial Relations, Grievances Handling, Industrial Discipline. Trade Unionism, Industrial Disputes, Collective Bargaining, Workers’ Participation.
Unit-III
International Management and Culture; Strategic Decision-Making- the PESTEL Framework; Comparing Cultures; Movement in the Culture; Organisational Culture; Culture and Management Communication
Performance Management, Managing Organisational Performance, Evaluating performance management, Compensation Management. Payment of Wages Act, 1936, Employee’s Provident Funds Miscellaneous Provisions Act, 1952
Unit-IV
The Factories Act- 1948, The Employees State Insurance Act, 1948, Industrial Employment (standing order) Act 1946, The Payment of Gratuity Act, 1972
Perspective of HRD, Organizational Effectiveness and Excellence. Evaluating HRD. Organizational Development (OD) -OD Programs and Techniques: OD Consultants. Organizational Development Process, Managing Organizational Change. Concept of Competency.
Section-IV
Unit-I
Tourism, Typology of Tourism, Classification of Tourists,Tourism Network,Historical Development ofTourism – Major motivations and deterrents to travel. Tourism Industry; Structure and Components, Emerging areas of tourism, Ideals of Responsible Tourism – Alternate Tourism. Tourist Transportation: Air transportation Surface Transport Rail Transport Water Transport.
Tourism Impacts, Tourism Area Life Cycle (TALC), Doxey’s Index, Demonstration Effect Push and Pull Theory, Tourism System, Mathieson and Wall Model & Leiper’s Model
Stanley Plog’s Model of Destination Preferences – Demand and Supply in tourism -Tourism regulations Present trends in Domestic and Global tourism, MNC’s in Tourism Industry.
Unit-II
Natural Tourism resources in India, Tourism & nature conservation, Tourism Organizations: Role and Functions of World Tourism Organization (WTO), Pacific Asia Travel Association (PATA),World Tourism & Travel Council (WTTC), Ministry of Tourism, Govt. Of India, ITDC, Department of Tourism, Govt. of J&K, FHRAI, IHA, IATA, TAAI, IATO. Jammu and Kashmir Tourism, Tourism Products of Jammu & Kashmir, Religions and important pilgrimage sites, Tourism Destinations
Unit-III
Importance of geography in Tourism, IATA Areas, Factors affecting global and regional tourist movements; demand and origin factors, destinations and resource factors. Contemporary trends in International tourist movements, Physical and political features of Indian-subcontinent, Tourism and Environmental Change, Eco Tourism Resources in India Study of wild life Parks, Sanctuaries & Tiger Reserves in India, Study of Hill station attractions & their environs. Islands : Resources & their use patterns.
Unit-IV
Adventure Tourism, Cultural and Heritage Tourism, Sustaining Tourism infrastructure for religious tourists and pilgrimages, local consultation and participation, administrative and regulatory issues; planning and management approaches, Cultural Events Management, MICE, Evolution of MICE industry; Components of MICE, Trade shows and exhibitions/expositions, Conference and Events venues, Incentive Tour, Travel Agencies and Tour Operators, Organizational Structure/Chart of travel agency, Different approval requirements from Government and Private Travel bodies for setting up a travel agency, Travel agency documents and formats used in operations. Destination Development, Process of Strategic Tourism Planning, destination planning and Synthesis, Destination Promotion, Destination development policies, Approaches to Destination Resort Planning.